Wednesday, April 6, 2011


In addition to his regular duties as Burberry's Chief Creative Officer, Christopher Bailey handpicks young British musicians and showcases them on the corporate website under the banner Burberry Acoustic.  The bands perform, unplugged, in garden nooks, parks and alleyways.  There's a sameness to the videos -- a tight, medium shot of band members styled in Burberry trench coats and recent collections under hazy skies in a bucolic setting.  The uniformity is compelling, soothing, and inviting like many well executed advertising campaigns.  Yet, this branding effort cross-pollinates traditional marketing efforts.  Bailey has more than an eye for fashion, or an ear for music.  He has a vision and it's perfectly captured in these music videos.

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