No Filter

Frier's exhaustive research creates a compelling narrative of Instagram's humble beginnings

and Kevin Systrom's intention to cultivate a community of artists.

Eighteen months later, selling to Facebook for a billion dollars, Systrom's vision was challenged again and again by Zuckerberg's desire to grow and monetize the app.

Being a good soldier, Systrom struggled to remain true to his vision and honor the deal. 

As Instagram continued to soar in spite of the difficult working relationship,

 Zuckerberg's jealousy also spiked.    

Ultimately, Zuckerberg's fear that Instagram would cannibalize the mothership

 drove Systrom and co-founder Krieger out.  

I am an avid user and lover of the app, 

but in the past year, since the departure of the founders, I've noticed many more ads in my feed.

Instagram's simplicity, a key feature of Systrom's vision,  is becoming overloading with features like IGTV

I fear that it is just a matter of time before the platform is completed corrupted by Zuckerberg.