The ethereal chime of my alarm was an unwelcomed sound on this sunny Saturday morning.
Nine hours of deep uninterrupted sleep and weekends of folly
are a fading landscape in my rearview mirror.
Today we shot stills for our ad campaign.
I know, in the near future, as I'm inching towards my destination in LA traffic
I'll encounter a billboard announcing Dietland with an image captured on the sound stage today
and it will all be worth it.
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